Costumed performers on a lit stage in front of Taco Crave on Main Street

A Downtown Bryan signature event

Día de los Muertos

Main Street glows with marigolds, Catrinas, and music as downtown Bryan honors the ones we love and remember.

First Friday · November 6, 2026 · 5 – 10 PM Main Street, Historic Downtown Bryan

About the celebration

A night to remember.

Each November, First Friday becomes one of downtown Bryan's most colorful nights. Día de los Muertos fills Main Street with community altars, towering Catrina and Catrín puppets, folkloric and Matachines dance, a costume showcase, and live music under the string lights.

Bring the family, stroll the vendor tents, grab a bite from downtown restaurants, and take in the performances on the street stage. It's free and open to everyone.

Altars & Catrinas

Ofrendas, marigolds, and stunning Catrina costumes.

Dance & music

Folkloric and Matachines dancers plus live performances.

Vendors & food

Local vendors along Main Street, with downtown shops and restaurants open late.

From past celebrations

Photo gallery

Vendors & organizers

Become a vendor

Want a booth on Main Street for Día de los Muertos? Fill out the vendor application and the organizers will follow up with details.

Apply to be a vendor

Organizer contact